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System № 004 · IN PRODUCTION

Community & Commerce Platform

the b. life · theblife.com

Social feed, courses, memberships, and a storefront — one codebase.

The question

What if the feed, the courses, and the store were one thing?

The problem

Running a community across a social tool, a course platform, and a store means three subscriptions, three logins, and members falling through the cracks between them.

The build

One platform: a social feed, spaces, courses, memberships, and a storefront sharing one identity and one database — so a member’s whole journey lives in one place.

The imagination

Nobody asked for gatherings. The feed was working — but a community that only lives on a screen is still a screen. So the platform grew gatherings: private, invite-only meetup pages with a shared calendar, polls, reminders, and messaging — for the real-world things members actually do together.

  • Third Thursday dinner party
  • Weekly beach volleyball
  • Nature hikes

On screen

home
feed
courses
membership
storefront

What ran

  • Members posting, learning, and buying daily
  • Courses and memberships with recurring billing
  • Integrated storefront on the same accounts

Stack

Next.js · TypeScript · Postgres · Stripe · Realtime feeds